Download Carnival Campaign: How the Rollicking 1840 Campaign of by Ronald Shafer PDF

By Ronald Shafer

The Carnival crusade tells the interesting tale of the pivotal 1840 presidential crusade of basic William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall highway magazine reporter Ronald Shafer relates in a colourful, pleasing kind how the crusade marked a sequence of "firsts" that modified politicking ceaselessly: the 1st crusade as mass leisure; the 1st "image campaign," within which strategists portrayed Harrison as a terrible guy dwelling in a log cabin sipping demanding cider (he lived in a mansion and drank in simple terms candy cider); the 1st time massive funds was once an element; the 1st time girls may well brazenly take part; and extra. whereas trendy voters has come to view campaigns that emphasize kind over substance as an issue after all, this booklet exhibits citizens the way it all began.

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