Download Der Business-Plan aus ökonomischer Sicht (German Edition) by Helmut Körner PDF

By Helmut Körner

Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, observe: 2,7, Verwaltungs- und Wirtschafts-Akademie Köln (Verwaltungs- und Wirtschafts-Akademie Köln e.V. (VWA)), thirteen Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Der marketing strategy oder zu Deutsch der Unternehmensentwicklungsplan, der Geschäftsplan oder das Geschäftskonzept spiegeln die strategische Ausgangslage sowie die Zukunft eines Unternehmens bzw. Geschäftsbereichs wider. Im zweiten Teil dieser Arbeit werden Entwicklung, Anlässe zur Erstellung sowie Nutzen des Businessplans näher beleuchtet. Der dritte Teil beschäftigt sich mit der ökonomischen examine des Businessplanes und berücksichtigt hierbei auch Schwierigkeiten, welche durch Informationsasymmetrie zwischen Kapitalgeber und Kapitalnehmer entstehen können. Diese Arbeit soll aufzeigen, welche Informationen und Verhaltensweisen notwendig sind, um den jeweiligen Zweck des enterprise Plans möglichst effizient in die Tat umzusetzen.

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